# 1: Yvette Noel-Schure, Publicist for Beyoncé & Founder of Schure Media Group | How I Got Start

Yvette Noel-Schure, Beyoncé's longtime publicist and one of the top music industry executives, has worked with the likes of Prince, Mariah Carey, Destiny's Child, John Legend, Kelly Rowland, Michelle Williams and Chloe x Halle. Learn more about her incredible journey, how she started in the music industry, her Grenadian roots, the importance of believing in other people, the role of a publicist within an artist's world, how her company came to life (Schure Media Group), her advice for breaking into the industry and much more!

Conversation timestamp:
00:35 Intro Yvette
02:38 Growing up in Grenada
05:00 Learning from her grandfather's work ethic
12:07 Moving to America and Career Beginnings
13:48 Working at BlackBeat Magazine and Discovering the Music Industry
17:31 Artists vs. Art
20:38 Working at Sony Music & Columbia Records
22:39 How Larry Jenkins helped her take her career to the next level
27:41 The importance of dreaming wide
29:02 Putting in the work, the role of her family and how she represents her artists
32:53 The role of a publicist
41:40 Beyoncé and her artistry
43:23 What it takes to be an artist like Beyoncé
48:32 Giving yourself time and learning to listen to yourself
50:00 Respecting an artist's vision
51:14 Leaving Columbia Records
54:00 Having a bigger life with her family at home, not just her career
57:21 Launching her own company, Schure Media Group, with the help of her husband after receiving a call from Beyoncé
01:00:33 Counting with the support of her husband David Schure
01:04:09 Advice for up-and-comers wanting to work in music
01:09:00 What the new generation should be paying attention to
01:11:20 Final questions

Here's a playlist with songs from some of Yvette's former and current clients, as well as references made during the conversation: https://www.youtube.com/playli....st?list=PLzPIah9upWY

Follow me on Instagram: https://instagram.com/davidbrik.
Follow Yvette: https://instagram.com/yvettenoelschure.

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Thank you!