Music Industry: 360° Record Deals in Music - Explained

The record labels answer to the new digital age in music is the 360 deal. 360° deals are contracts that allow the record label to receive a percentage of the earnings from all of the artist's activities rather than just earnings from record sales. 360 deals, also called "multiple rights deals," are contracts where the record labels earn a percentage of the artist's ancillary rights.

Music Industry, Music Publishing, Royalties, Music Publishing Explained

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